As technology advances, the challenge of keeping fans constantly engaged has become more and more difficult. Any lull in the game leads to fans diverting their attention to their phones and consuming content from other venues. Young people are bombarded with more messages, from more brands, than ever before – but they will always be engaged by the things they are most passionate about. Millennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters. However, in a world with so many sports options across so many screens, sports fans of all ages are clicking away from low-stakes or lopsided games.
What We Do
WGP advises clients across most major professional sports including football, rugby, golf, cricket, tennis as well as racing and Esports. To successfully achieve our client’s aims we work in partnership with a number of major local and international organisations across sports, media and entertainment. These include rights holders, professional clubs & teams, international federations, governing bodies, corporate sponsors, venues, major events, broadcasters, media owners, agencies and sporting goods brands. Between us we have been involved in the development of some of the most prestigious sporting events in the world including buying and selling English Premiership football clubs; organising challenges for the America’s Cup; setting up the English Football League play-offs; the development of the Formula One and Formula-E racing circuits and the signing of Tier One sponsors for FIFA’s World Cup.
Our service and reputation are underpinned by an unrivalled network of international contacts and candidates who allow us to take your brands global.
Our services include rights amplification, sponsorship consultancy, branded content creation, and experiential production.
We provide a broad spectrum of financial and advisory services to a wide range of clubs, leagues, individuals, agents, and sports marketing companies in the sector.
Our experienced lawyers are first-class and fully equipped to assist you in navigating through all aspects of intellectual property rights from creation, acquisition, licensing and sale to enforcement and defence to threats of infringement.